About

Entrepreneur, software engineer, and CTO. 12+ years, products in the market.

Ahmad Almunajjed — portrait

I'm Ahmad Sulaiman Almunajjed, an entrepreneur, software engineer, and CTO with 12+ years of hands-on experience and real products in the market. I lead the technology in my own company, and I take on CTO-as-a-service for founders who need that seniority without hiring it full time. I architect and build custom software. From Damascus, based in Cyberjaya, Malaysia, working with clients worldwide in Arabic and English. I also founded and run Makook (makook.app), so I operate a production system of my own while I build them for other people.

The whole lifecycle, not just the build phase.

I work on all five phases of a product, and I am the one person accountable across every one of them. Most contractors join at "development." By then the scope is fixed, the architecture is decided, and the choices that mattered were made by someone who has since left.

  1. Business analysis & product planning
  2. Architecture & system design
  3. Development & delivery
  4. Cloud deployment & scaling
  5. App Store releases

My edge is understanding both sides.

Is a customer order the same object as a purchase order? Which currency was an order denominated in, and which rate applies when? When a rep's phone and the server disagree about a day's sales, who wins? Those are business decisions wearing technical clothes. Hand a developer a feature list and you get the feature list, built correctly, while the wrong answer stays invisible until it becomes the reason the system gets rebuilt.

Three products I founded. One I still run.

eMenu (emenu.tech): digital menus for Saudi restaurants, thirty in Jeddah within months of launch. Tajer (tajer.tech): cross-border e-commerce for Arab businesses, grown to three hundred small businesses across three engineering teams. Makook (makook.app) is the third, and the one I still operate today. All three are SaaS: eMenu served one sector in one country, Tajer served Arab merchants spread across many, and Makook is what both taught me aimed at a single market — commerce infrastructure for Syria, where a merchant can open a store, take orders, and get paid without a credit card, and without waiting for a global platform that was never built to reach them. Alongside those, client work: a B2B flight booking platform, a field sales system for an FMCG operation, a cross-border order management system.

I also train teams on this material.

In 2026 I taught two five-day courses in Kuala Lumpur, in person and in Arabic: microservices with .NET for a Saudi government engineering team, and full-stack .NET with Blazor for an Omani one. Neither can be named. Two talks at Arabic Dev Group Malaysia as well, on multi-tenancy architecture and scaling a SaaS platform. You can build a system on instinct and get away with it. You cannot explain it to a room of engineers for five days without actually knowing.

Read the case studies

Engineer first, architect later, founder after that.

I studied software engineering at Universiti Teknologi Malaysia. My first job was in Syria: field-sales software for an FMCG importer — GPS-verified check-ins, promotional logic enforced in code, the unglamorous problems where the money leaks. Then a freight marketplace in Saudi Arabia, an e-learning platform in the UK, a no-code SaaS product in the US. I lived inside other people's systems for years before I earned an opinion about how to design one. More recently, Founder in Residence at Antler, and an MBA at Multimedia University. Today most of my work is in Saudi Arabia, the UAE, Iraq, and the Levant, with clients in the UK, the US, and Malaysia — in Arabic and English both, natively. A business that runs in Arabic and specifies its system in English loses something at every handoff, and building Arabic-first products taught me that bilingual structure is an architecture question, not a styling one.

Tell me what you're working on.

One email is the whole process. There's no form and no account manager in between: you write to me, and I'm the one who writes back.

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