Case studies
Real products, in real markets.
Each of these is written up as the engineering problem it actually was, not as a sales story. My own ventures are named; client work is described by sector.
SaaS platforms
eMenu
Digital menus for restaurants and hospitality in the Saudi market — a multi-tenant platform where the menu is a live system, not a PDF behind a QR code.
Tajer
E-commerce for Arab businesses worldwide — a store platform built for merchants whose customers, currencies, and shipping routes cross borders.
Custom business systems
B2B flight booking platform
A B2B flight ticketing system for travel agencies — search, book, issue, and reconcile against supplier inventory, with agency credit and margin handled as core mechanics.
Offline-first van sales for FMCG distribution
Van sales and distribution for an FMCG operation — reps sell, invoice, and settle from a phone on the route, offline, and the back office sees it when they reconnect.
Cross-border order management system
One order lifecycle from customer request through international purchasing to shipping and local delivery — replacing a process that lived in chat threads and spreadsheets.
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